One of the difficulties of a socially conscious business is defining its role and then communicating it to the public. We know that most people want to help each other in meaningful and impactful ways. We also know that many people enjoy socializing, going out for a meal with family, drinks with friends or an evening of entertainment with both. Since this is the case for many of us, we thought why not combine the experience of dining and socializing with worthy causes? We began to see Infusion as an opportunity to expand upon “service” in a way that we hope will benefit others. Infusion plans to donate a percentage of its food profits to various local charities. This is not only good heart sense, it is good common sense.